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B2B SaaSPerformance Paid Media & PPCClient: Strata Cloud Platform
Achieving 5.8× Blended Paid ROAS for Enterprise Cloud Infrastructure
Restructuring complex multi-channel paid acquisition into an algorithmic high-intent attribution engine.
5.8×
Blended Paid Media ROAS
Key Outcomes & Framework
IMPACT METRIC // VERIFIED#PERFORMANCE
5.8×
Blended ROAS
Across Google, LinkedIn & Meta
CODE: FW-STAT-VERIFIED
Algorithmic PPC
Active Sprint
First-Party CRM Value Bidding
ABM IP-Targeted Campaigns
Frictionless Interactive Landing Pages
CODE: FW-SPRINT-PIPELINE
Core Stack4 MODULES
Algorithmic Paid Media
CRM Attribution
CRO Experiments
CODE: FW-KNOWLEDGE-BASE
Performance Metrics
5.8×
Blended ROAS
-44%
Blended CAC Reduction
£2.8M
Attributed ARR Added
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Disciplines & Scope
B2B SaaSPPCLinkedIn AdsGoogle Ads