Transforming Lead Velocity: +240% Inbound Pipeline via Bespoke Web Redesign
How rebuilding an enterprise SaaS web experience from scratch with Next.js, interactive ROI calculators, and friction-free user flows accelerated enterprise sales demos.
Key Outcomes & Framework
Performance Metrics
Executive Summary
OmniFlow Automation provides workflow automation software for mid-market logistics and supply chain operators. The company had built a robust product, but its dated, sluggish WordPress website failed to convey enterprise credibility and caused significant conversion drop-off during the demo booking process.
The Challenge: Slow Load Times & Ambiguous Value Proposition
The previous site suffered from a 4.2-second load time on mobile, confusing multi-step forms, and unclear differentiation. Marketing spend was driving valuable traffic that leaked before reaching sales reps.
The Solution: High-Performance Edge Architecture & Visual Clarity
- Sub-Second Next.js Performance: Engineered a bespoke Next.js web application hosted on Cloudflare Edge, achieving an instantaneous 0.8s Largest Contentful Paint (LCP).
- Interactive Value Calculators: Built live savings calculators allowing logistics directors to estimate exact labor cost reductions before booking a demo.
- Streamlined Single-Step Scheduling: Integrated native calendar scheduling and real-time CRM qualification, removing form fatigue.
The Commercial Impact
Following launch, OmniFlow experienced a 240% surge in qualified inbound demo bookings, a 68% jump in site-wide conversion rate, and an average deal close cycle reduced by 14 days.