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E-CommerceConversion Rate Optimisation (CRO)Client: Lumina Global Brands
Driving +185% Checkout Conversions for a High-Growth Global DTC Brand
Re-engineering mobile checkout funnels, personalized social proof triggers, and sub-second payment speed.
+185%
Mobile Checkout Conversion Rate
Key Outcomes & Framework
IMPACT METRIC // VERIFIED#PERFORMANCE
+185%
Conversion Velocity
A/B Tested Across 240k Orders
CODE: FW-STAT-VERIFIED
CRO Experiments
Active Sprint
Single-Click Payment Routing
Dynamic Currency & Shipping Proof
Real-Time Inventory Urgency Modules
CODE: FW-SPRINT-PIPELINE
Disciplines4 MODULES
Conversion Rate Optimisation
A/B Testing
UI/UX Design
CODE: FW-KNOWLEDGE-BASE
Performance Metrics
+185%
Checkout Conversion Lift
-31%
Cart Abandonment Drop
£1.6M
Incremental ARR
Case study content...
Disciplines & Scope
E-CommerceCROA/B TestingDTC