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RetailData Science & AttributionClient: Vanguard Retail Network
Unlocking £3.4M in Attributed Pipeline for a Premium UK Retail Network
Deploying server-side multi-touch signal attribution to link digital advertising directly with in-store and online purchasing.
£3.4M
Attributed Revenue Pipeline
Key Outcomes & Framework
IMPACT METRIC // VERIFIED#PERFORMANCE
£3.4M
Incremental Revenue
Attributed via Farway Signal OS
CODE: FW-STAT-VERIFIED
Data Science Stack
Active Sprint
Server-Side Conversions API
Markov Multi-Touch Attribution
Automated Budget Reallocation
CODE: FW-SPRINT-PIPELINE
Disciplines4 MODULES
First-Party Data
Live Attribution
Predictive Modeling
CODE: FW-KNOWLEDGE-BASE
Performance Metrics
£3.4M
Attributed Revenue
99.4%
First-Party Signal Match
+38%
ROAS Measurement Accuracy
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Disciplines & Scope
RetailAttributionData Science