Back to Glossary Index
Paid AcquisitionFarway Labs Marketing Dictionary
Connected TV (CTV) Advertising
Targeted digital video advertising delivered through internet-connected smart TVs, streaming devices, and OTT applications.
In-Depth Overview
CTV advertising unites the prestige, brand credibility, and high-impact visual storytelling of traditional linear TV with the precision audience targeting, cross-device attribution, and measurement of programmatic digital media.
Real-World Application & Example
Delivering unskippable 30-second video advertisements on streaming apps to households matching specific demographic and purchase intent profiles.
Strategic Importance
Enables high-growth brands to run broadcast-quality TV campaigns with digital attribution and zero wasted broadcast spillover.
Fulfillment & Execution
Execute Connected TV (CTV) Advertising with Farway Labs
Discover how our full-stack marketing team and white-label platform implement this strategy for fast-growing brands.