Server-Side Tracking (sGTM)
Tracking marketing and behavioral events by sending data directly from a cloud server to advertising platforms rather than via client-side browser JavaScript.
In-Depth Overview
Client-side tracking is increasingly blocked by ad-blockers, browser privacy restrictions (Safari ITP, Firefox ETP), and iOS privacy frameworks. Server-side tracking routes analytics through a first-party cloud container (like Server-Side Google Tag Manager), recovering 15–30% of lost conversion data and dramatically improving page load speed.
Routing Meta Conversions API (CAPI) and Google Ads Offline Conversion Imports via a dedicated server endpoint on your own domain.
Restores high event match quality, maximizes algorithmic bidding efficiency in Google/Meta Ads, and safeguards user data privacy.
Execute Server-Side Tracking (sGTM) with Farway Labs
Discover how our full-stack marketing team and white-label platform implement this strategy for fast-growing brands.