Model Context Protocol (MCP) & Client Workspace API

Connect your team and AI tools to your live marketing workspace

Connect your favourite AI assistants (Claude, Cursor, ChatGPT) into Farway Labs. Your senior team's live deliverables, sprint progress, SEO telemetry, and account strategy — all accessible in real time.

Try Interactive Simulator Explore Client Portal

Interactive MCP Simulator (Preview)

How clients & engineers connect with Farway via AI

Select a sample prompt below to simulate how your AI assistant (e.g. Claude Desktop or Cursor) calls the Farway MCP server to inspect services rendered, live sprint progress, and telemetry.

Sample Prompts:

End-to-end encryptedProtocol: MCP 2024-11-05

Claude Desktop / Cursor MCP SessionMock Telemetry Stream

> User Prompt:

"What work was completed on our account this week?"

> MCP Function Call:

tools/farway_get_services_rendered({ client_id: "FW-409" })

> Structured Farway Server Response:

{
  "client": "Acme Corp (Retainer #FW-409)",
  "period": "August 28 - September 04, 2026",
  "status": "3 Sprints Completed, 1 In Final QA",
  "deliverables": [
    {
      "type": "SEO Optimization",
      "title": "Technical Schema & Entity Expansion for /solutions",
      "completed_by": "Liam O'Connor (Head of SEO)",
      "status": "Live in Production",
      "impact": "+14 ranking positions on primary commercial keywords"
    },
    {
      "type": "Content Engine",
      "title": "4x Programmatic Topical Cluster Pillar Articles",
      "completed_by": "Autonomous Content Pod #2 (Verified by Editor)",
      "status": "Published to CMS",
      "words_generated": 7850
    },
    {
      "type": "Paid Media",
      "title": "Meta & Google Ads Target CPA Bid Rebalancing",
      "completed_by": "Emily Chen (Head of Paid Media)",
      "status": "Applied",
      "result": "-18% blended CPA reduction"
    }
  ],
  "next_scheduled_deliverable": "Monthly Executive Attribution Review (Friday 3:00 PM GMT)"
}

Latency: 12ms (Cached Edge Response)

Tool Directory

Available MCP Tool Modules

Tools currently available in private beta preview across client accounts, SEO, and programmatic pipelines.

Client Account MCPv1.2-beta

farway_get_services_rendered

Queries real-time deliverables, sprint tasks, published articles, backlink placements, and technical improvements completed on your Farway account.

Parameters:

client_id: stringtimeframe: "last_7_days" | "last_30_days" | "all"

Returns:DeliverablesAuditJSON with task names, completion timestamps, engineer notes, and live verification URLs

Client Account MCPv1.2-beta

farway_query_activity_feed

Exposes live, minute-by-minute audit logs of human agency execution and autonomous agent optimizations running across your connected accounts.

Parameters:

client_id: stringfilter_by: "all" | "seo" | "ppc" | "content" | "cro"

Returns:ActivityLogStream with action type, actor (Senior Strategist vs AI Agent), and before/after diffs

Client Account MCPv1.2-beta

farway_get_live_performance_report

Pulls verified revenue attribution, blended ROAS, organic impressions, conversion velocity, and executive summary metrics for your business.

Parameters:

client_id: stringperiod: "week_to_date" | "month_to_date" | "last_quarter"

Returns:AttributionTelemetryJSON with CAC, ROAS, pipeline lift, and organic keyword movements

Client Account MCPv1.2-beta

farway_chat_with_account

Enables your AI agents (Claude, Cursor, ChatGPT) to converse with your Farway strategic roadmap, sprint priorities, and creative assets.

Parameters:

prompt: stringcontext_scope: "deliverables" | "reporting" | "strategy"

Returns:NaturalLanguageResponse conditioned on your proprietary account database

Content MCPv1.2-beta

farway_generate_topical_cluster

Generates an exhaustive semantic pillar-and-cluster content blueprint with schema entities, search intent classification, and internal linking coordinates.

Parameters:

seed_topic: stringtarget_geo: stringdepth: "standard" | "exhaustive"

Returns:TopicalGraphJSON with cluster URLs, entity maps, and heading structures

Content MCPv1.2-beta

farway_synthesize_brand_content

Synthesizes enterprise-grade long-form programmatic articles, technical whitepapers, or landing page copy strictly conditioned on brand voice vectors and verified citations.

Parameters:

outline_id: stringbrand_voice_profile: stringtarget_word_count: number

Returns:Structured Markdown with YAML frontmatter, cited sources, and metadata

Content MCPv1.2-beta

farway_extract_entity_gaps

Performs NLP semantic vector extraction across the top 10 ranking SERP URLs to uncover missing Wikidata entities and semantic concepts.

Parameters:

target_keyword: stringcurrent_content_markdown: string

Returns:EntityDiffReport with missing entities, salience scores, and injection prompts

SEO Tool MCPv1.2-beta

farway_live_serp_audit

Fetches live, real-time Google search engine result pages (SERPs) with unskewed geo-location data, search volume, CPC, ranking volatility, and intent classifications.

Parameters:

query: stringcountry_code: stringdevice: "desktop" | "mobile"

Returns:SerpAuditData with ranking URLs, SERP features (featured snippets, PAA), and CTR curves

SEO Tool MCPv1.2-beta

farway_technical_seo_diagnose

Executes a multi-point technical crawl inspecting Core Web Vitals (INP, LCP, CLS), canonical loops, indexing directives, and schema JSON-LD validation.

Parameters:

url: stringrender_js: boolean

Returns:TechnicalHealthScore with prioritized remediation snippets

SEO Tool MCPv1.2-beta

farway_internal_link_matrix

Computes internal PageRank distribution across your domain topology and outputs mathematically optimal anchor text and link placement targets.

Parameters:

sitemap_url: stringtarget_priority_slugs: string[]

Returns:LinkingMatrix with source->target routing and contextual anchor text

Data Science MCPv1.2-beta

farway_forecast_roas_cac

Simulates unit economics and models allowable acquisition costs (CAC) against gross margins, payback velocity, and target return on ad spend (ROAS).

Parameters:

average_order_value: numbergross_margin_pct: numberblended_cpa: number

Returns:EconomicsModel with break-even CAC, profit runway, and scaling velocity

Data Science MCPv1.2-beta

farway_attribution_mmm_engine

Applies Bayesian Media Mix Modeling (MMM) across Meta, Google, TikTok, and Organic channels to isolate true marginal incrementality.

Parameters:

spend_time_series_csv: stringconversion_window_days: number

Returns:AttributionDecomposition with optimal channel budget reallocations

Agency MCPv1.2-beta

farway_generate_executive_memo

Synthesizes white-labeled C-suite performance summaries, converting multi-channel metric anomalies into narrative growth insights.

Parameters:

agency_client_id: stringperiod: "weekly" | "monthly"

Returns:ExecutiveMemoMarkdown with KPI delta breakdown and strategic next steps

Developer Setup

One-Click Integration Guides

Add the Farway Labs MCP server to your local Claude Desktop config or Cursor workspace configuration to start interacting with your data.

{
  "mcpServers": {
    "farway-marketing-mcp": {
      "command": "npx",
      "args": [
        "-y",
        "@farwaylabs/mcp-server@beta"
      ],
      "env": {
        "FARWAY_API_KEY": "fw_live_your_account_api_key_here"
      }
    }
  }
}

Private Beta Program

Request Your MCP Workspace Credentials

We are rolling out MCP server access to active agency retainer partners, enterprise brands, and platform developers. Join the private beta to receive your API token and documentation.

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