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Paid Media Financial Modeling
ROAS & Break-Even CAC Calculator
Model campaign profitability, calculate your required break-even ROAS, and identify the maximum allowable Cost Per Acquisition (CPA) for paid media scaling.
Campaign Inputs
£5,000
4.00x (400%)
£120
30%
Calculated Performance+45.0% Net Margin
Gross Ad Revenue
£20,000
~167 Orders
Estimated Net Profit
£9,000
After ad spend & COGS
Break-Even ROAS
1.43x
Minimum ROAS for £0 profit
Break-Even Max CAC
£84.00
Max acquisition cost
Current ROAS vs Break-EvenPROFITABLE
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